Growth Marketing · Performance · Systems
I build marketing systemsthat scale.
Growth marketing strategist with 8+ years helping businesses scale through paid media, analytics, experimentation, and AI-powered workflows — strategy and execution from the same operator.
Credibility
8+
Years managing paid acquisition
$200K+
Monthly advertising spend managed
5
Advertising platforms
Currently leading paid growth
Think Media
Senior Growth Marketing Strategist
Trusted with paid acquisition for a leading creator-education brand — strategy, spend, and systems.
Paid Acquisition · Growth Strategy · Analytics · Marketing Systems · AI Automation
Expert across Google · Meta · Microsoft · Amazon · YouTube
About my work
Where growth marketing meets systems thinking.
I sit at the intersection of strategy and execution — running paid acquisition, building the analytics layer, and using AI as a capability that makes marketing teams faster and clearer. Not a SaaS company. A senior operator who ships.
Growth Marketing
Full-funnel strategy that connects acquisition to revenue — not channel silos.
Performance Marketing
Paid media across Google, Meta, YouTube, Microsoft, and Amazon built to scale efficiently.
Marketing Operations
Tracking, naming, workflows, and processes that keep campaigns measurable as they grow.
Analytics & Attribution
Spend connected to outcomes so leadership knows what’s working — and what isn’t.
Experimentation
Structured tests across creative, landing pages, and offers that compound learning.
AI & Automation
Workflows and reporting systems that compress analysis time and improve decision quality.
Customer Intelligence
CRM, journeys, and cohort insight that turn buyers into a growth feedback loop.
Executive Reporting
Dashboards and briefings designed for decisions — not raw spreadsheet dumps.
Unified Marketing Intelligence Platform
How I connected paid media, attribution, CRM, and reporting into one system — so leadership can see performance clearly and act faster.
Weekly spend
$48.2K
+4.2% vs prior week
Attributed revenue
$156K
+11% vs prior week
Blended ROAS
3.2×
+0.3 vs prior week
New customers
842
+6% vs prior week
Spend vs plan
Last 12 weeks
Priority alerts
- Prospecting CPA exceeded target by 21%
- Brand search ROAS above scale threshold
- Budget pacing on track for Q2 plan
What happened
Spend 4% above plan. Prospecting CPA up 18%. Brand search ROAS holding at 6.1×.
Why it matters
Creative fatigue on prospecting. Brand channel under-invested relative to return.
What to do next
Refresh top creatives. Shift 15% budget to brand. Audit landing page conversion.
Featured marketing projects
Marketing systems I've built.
Internal tools and reporting platforms designed to help teams grow more efficiently — clearer attribution, faster decisions, less manual ops.
Unified Marketing Intelligence Platform
Connected paid media, CRM, attribution, and revenue into one executive system — so leadership can see what’s working and decide what to do next.
Marketing Attribution Platform
Mapped spend to customer outcomes across channels — with model assumptions visible so teams debate strategy, not spreadsheet accuracy.
Executive Reporting & Automation
Weekly briefings, alerts, and export workflows that replaced manual Monday exports — reporting that supports decisions, not just data collection.
Selected results
Business impact across brands and channels.
Performance Marketing & Systems
Think Media
- Managed paid acquisition across Google, Meta, and YouTube for a creator-education brand.
- Built reporting systems that unified spend, attribution, and executive visibility.
- Improved funnel performance through structured experimentation and landing page work.
Ecommerce Paid Media
PoolSupplies
- Managed multi-million-dollar ecommerce advertising across high-volume retail categories.
- Optimized ROAS across Google, Amazon, Bing, and Meta.
- Helped scale profitable product categories while protecting efficiency.
YouTube Content & Growth
Creator — OmegaGreed
- Built OmegaGreed to 15K+ subscribers.
- Published 900+ videos across strategy, production, and optimization.
- Produce, host, edit, and grow YouTube content end to end.
Internal Platform
Marketing Intelligence
- Built an internal platform combining CRM, attribution, analytics, and paid media reporting.
- Delivered one executive dashboard for leadership decision-making.
- Reduced manual reporting cycles from hours of exports to minutes of review.
AI Campaign Builder
A practical planning tool from the same playbook I use on live accounts — campaign structure, budget allocation, tracking, and a 7-day launch plan.
- Campaign structure tailored to your platform
- Budget allocation across the funnel
- Tracking & analytics setup
- Creative angles + 7-day launch plan
Also available
Free tools for marketers.
Looking for a senior growth marketer who builds systems?
I bring paid media leadership, analytics depth, and AI fluency — ready for Senior Growth, Performance, Marketing Ops, or Acquisition roles.