About
A marketer who builds.
I combine strategy, technical implementation, creative thinking, and execution — the rare mix that turns marketing budgets into systems that scale.
I started in digital marketing running ads — but I was never satisfied just managing a platform.
I wanted to know why something worked, whether it would work again, and how to build it so it didn't fall apart the moment I looked away. That curiosity pulled me into analytics, funnels, and automation.
Over 7+ years I've managed six-figure monthly budgets across Google, Meta, YouTube, and Amazon — for ecommerce brands, B2B companies, and creator-led education businesses. The throughline isn't a channel. It's the way I work: treat marketing as a system.
Focus
- Performance Marketing
- Growth Strategy
- Marketing Analytics
- AI & Automation
Platforms & tools
- Google Ads
- Meta Ads
- YouTube Ads
- Amazon Ads
- GA4
- Looker Studio
Based in
Los Angeles, CA — working with teams remote and on-site.
Teaching & leadership
I teach what I build — and I build what I teach.
Whether it's a team mastermind or a client working session, the goal is the same: turn complex marketing systems into something a room full of people can actually act on.
How I work
Four principles behind the work.
Systems beat tactics
A clever campaign wins a month. A system wins every month after. I build the structure — architecture, attribution, automation — that makes results repeatable.
Data earns the decision
Opinions are cheap. I instrument everything so spend decisions are backed by attribution and revenue, not gut feel or platform vanity metrics.
Creative is a lever, not decoration
On paid social and YouTube, creative is the variable that moves performance most. I treat it like an experiment, not an afterthought.
Strategy without execution is a deck
I don't just recommend — I build. Campaigns, dashboards, landing pages, and workflows. The plan and the implementation come from the same person.
Let's build something that performs.
Whether you're hiring, scaling paid media, or need a senior operator on a project — let's talk.