Web & CRO
Full-Funnel Web & Conversion Systems
Designed and shipped websites and landing pages built around conversion — clear structure, mobile-first UX, and a direct path from visitor to contact, taken from concept through launch.
Mobile-first
Designed for how people browse
Concept → launch
Owned end-to-end
Conversion-led
Every decision
The Challenge
A business needed a professional web presence that worked flawlessly on mobile and made it effortless for visitors to take the next step — not a template that looked fine but converted poorly.
My Role
I led the project end-to-end — information architecture, design, content structure, and launch — with conversion as the guiding constraint at every step.
Strategy
How I approached it.
- 01
Designed a mobile-first site with a clear content hierarchy and conversion path
- 02
Structured content around how visitors actually decide and what they need to see
- 03
Optimized UX for contact, inquiry, and conversion actions
- 04
Built a clean, maintainable structure that could scale with the business
- 05
Managed the project from concept through launch and deployment
Platforms & Tools
- Next.js / Web
- Responsive design
- Landing page tooling
- Analytics
Skills Demonstrated
- Conversion optimization
- Web design & UX
- Information architecture
- Project management
- Launch & deployment
Outcomes
- Launched polished, mobile-optimized web experiences
- Improved the path from visitor to contact
- Delivered complete projects from strategy through launch
- Built maintainable structures that scale with the business
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