Creator Economy & Digital Products
Scaling Creator & Education Businesses
Drove paid acquisition for a leading creator-led education brand — scaling webinar registrations, digital product sales, and live event attendance through YouTube and Meta with a high-velocity creative testing system.
YouTube + Meta
Primary growth channels
High-velocity
Creative testing system
Full-funnel
Acquisition to conversion
The Challenge
A creator-led education business needed to scale paid acquisition across a complex offer stack — webinars, digital products, and live events — without sacrificing efficiency. Creative burned out fast, and the team needed a system that could keep testing and learning at pace.
My Role
I led paid media across YouTube and Meta — campaign strategy, audience structure, and the creative testing framework that fed the funnel, working closely with the creative and content teams.
Strategy
How I approached it.
- 01
Structured YouTube and Meta campaigns across cold, warm, and retargeting stages mapped to the funnel
- 02
Built a creative testing framework to iterate on hooks, formats, and angles at high velocity
- 03
Optimized webinar and product funnels from ad click through registration and purchase
- 04
Connected ad spend to downstream revenue and LTV for clearer scaling decisions
- 05
Partnered with creative teams to turn performance data into the next round of concepts
Platforms & Tools
- YouTube Ads
- Meta Ads
- GA4
- Landing page tooling
- Google Tag Manager
Skills Demonstrated
- Full-funnel paid media
- Creative strategy & testing
- Funnel optimization
- Cross-functional collaboration
- Performance reporting
Outcomes
- Scaled lead volume for webinars and digital product launches
- Increased creative testing velocity and iteration speed
- Improved funnel visibility from ad click through conversion
- Supported launches and live events with reliable paid demand
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